TrafficSaviour vs Cloakerly: Which One Stops Bots Better?

As far as the comparison of TrafficSaviour vs Cloakerly is concerned, TrafficSaviour is an obvious winner where automation and AI-based bot detection and ad budget savings in real time come into play, while Cloakerly stands out as being much more effective where manual traffic segmentation based on rules is required. It will depend on how you buy your media as to who will stop the bots more effectively.

What Is Bot Traffic Detection, and Why Does It Matter?

Bot traffic detection is the process where bots can automatically detect and block any non-human website visits that include scrapers, competitor clickbots, proxy farms, and ad platform review bots before accessing the conversion funnel. The need for performance marketers to have bot traffic detection solutions is paramount in helping them save on their campaigns and ad spending.

According to the CHEQ 2024 State of Fake Web Traffic Report, invalid traffic accounts for about 27.6% of all website visits at a cost of tens of billions of dollars per year for digital advertisers. Moreover, according to the Imperva Bad Bot Report statistics, over 32% of internet traffic consists of bad bots who use advanced residential proxies.

TrafficSaviour vs Cloakerly: Feature Comparison

A head-to-head comparison reveals distinct operational philosophies behind each platform's approach to traffic protection.

Feature / Metric	TrafficSaviour	Cloakerly
Primary Focus	Automated AI Bot Protection & Click Defence	Multi-Layer Traffic Segmentation & Routing
Detection Engine	Real-Time Behavioural Heuristics & IP Scoring	Device Fingerprinting & Deep-Learning Rules
Token Validation	Automated Parameter Cleanse	Strict Macro Enforcements (GCLID, FBCLID)
Setup Complexity	Low (plug-and-play integration scripts)	Moderate to High (Requires custom rule tuning)
Edge Filtering Latency	Sub-10ms Global Response Time	Sub-200ms Processing Latency
Pricing	$45/Month	$149/Month

TrafficSaviour: Strengths and Bot Detection Mechanism

The TrafficSaviour technology utilises the intelligent learning engine that can do real-time assessment of the risks associated with the incoming clicks.

• Automated Filtering Technology using AI: Matching the IP address of the visitor against the global threats database to thwart zero-day bot fingerprints.
• Real-Time Click Assessment Technology: Assessing the pre-click mouse movement, click execution speed, and TLS fingerprinting to block the automated malicious bots.
• Zero-Configuration Deployment: Setting up the solution using a PHP code snippet, JavaScript tag, or WordPress plugin without having to blacklist IPs manually.

Cloakerly: Strengths and Bot Detection Mechanism

Cloakerly provides full conditional routing management and thus is a flexible choice for complicated funnels.

• Toggle with Token Strict Enforcement: Comes with toggle functionality that requires GCLID (Google) or FBCLID (Meta) and others in order to get to money pages.
• Referrer & Geo Filtering: Provides precise filtering to avoid data centres, Tor exit nodes, certain ISPs, and competitors.
• Different Deployment Stacks: PHP cURL, React/Angular, Node.js, reverse proxy, link cloaking.

Step-by-Step Guide: How to Implement a Bot Detection Service

When the activation of the Active Bots Detection is enabled, you will be able to redirect all the non-human traffic to the safe page, while all the other people will get redirected to the destination money offer page.

1. Create Campaign Profiles: Create your campaign profile by adding your campaign to the dashboard and entering the destination URL and the safe page URL.
2. Filter Configuration: Set up geolocation restrictions, disable residential proxies/VPNs, and enable platform tokens.
3. Integration Settings: Choose whether you prefer PHP integration (it is faster) or JavaScript integration.
4. Adding Code to the Landing Page: Add the generated code to the top of the landing page.
5. Auditing in Dummy Clicks: You can send out some dummy clicks to make sure that bots get directed to the safe page, while the clean traffic goes to the destination page.
6. Enable Real-Time Protection: Change the status of your campaign to live filtering.

Common Mistakes to Avoid in Bot Filtering

Error Prevention: It becomes extremely essential to prevent any form of configuration mistakes to avoid blocking legitimate consumers.

• Overfiltering of Residential Proxies: Having strong filters for proxies in your company could end up blocking legitimate mobile users as well who connect to your website through their cell networks.
• Neglecting CDN Header Configuration: When using services like CloudFlare or CDNs, ignoring the CF-Connecting-IP header could lead to analysis of CDNs instead of the visitors.
• Layering of Redirection: Using more tracking URLs before the filtering script can strip off the required UTMs and GCLIDs for token validation.

Advanced Tips for Maximum Campaign Security

The implementation of highly secure tactics will protect the ad accounts from undergoing any rigorous reviews.

• Server-side Execution + Reverse Proxies: Rather than implementing just client-side JS tags, which are easy to evade by bots, implement a web server-side execution tactic like NGINX/PHP.
• Fingerprint Entropy: Test the dynamic browser properties such as WebGL rendering and Canvas manipulation to find out headless browser usage.
• Landing Page Domains Rotation: Make sure that landing page scripts are not hosted on common domains to escape any automated web crawlers.

Frequently Asked Questions